David Bausola
With over 10 years of experience in managing complex software projects, for brands such as PlayStation through to Channel 4 Television, David's interest is in how entertainment and communication utilities work together to enable audiences to co-produce bespoke experiences. As such, the combination of technology, media law and art to produce invention which is commercial and socially beneficial, remains at the core of David's service design work.
In 2007 David created an unique entertainment format for Ford Motor Company, titled, Where are the Joneses? - a social media sitcom where the audience influenced the daily production of a road trip to seek out 27 sperm donor siblings. Produced with the UK leading comedy production company, Baby Cow, Where are the Joneses? enabled a world leading brand to engage audiences with authenticity and generosity. It was the first and largest branded media production to be Licenced under the Creative Commons commercial license.
Tom Himpe
Tom has worked as a brand strategist in independent, innovative and creative-led agency environments, covering a wide range of brands across multiple categories. After crossing the Channel from Belgium, he worked as Senior Strategist at Naked Communications on clients such as Nokia, Unilever, Gap and Western Union.
His approach to communications planning is fuelled by a hybrid of media, strategic and creative thinking, and is underpinned by a strong belief in the importance of Research & Development and product innovation. Having done four years of film studies, Tom is equally enthused by the untapped potential of storytelling in a marketing context.
Tom is author of two internationally published books featuring and discussing the most innovative marketing cases worldwide, Advertising Is Dead, Long Live Advertising and Advertising Next.
