Products
Product 1: Beyond the truth is the future.
What happens when content production frees itself from the shackles of copyright?
What happens when people’s lifestreams influence and drive fictional storytelling?
What happens when storytelling becomes decentralised, grown through a collective rather than through an individual author?
What happens when product and service invention, rather than product placement, drives the development of branded content?
What happens when transmedia thinking is embedded into stories from the very beginning rather than as an afterthought?
What happens when media agencies are able to sell StorySpace rather than AirTime?
What happens when the best of Hollywood is brought together with the best of Web 2.0?
What happens when brands embrace the notion of empathy by listening to what their audiences want from the near future?
What happens to humans when we reach the Singularity?
Join us in the exploration, over on FriendFeed
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